Agricultural awareness which requires understanding of basic concepts related to agriculture, and their impacts on social and economic life of the society, is the first step of agricultural literacy. This research study examined 310 prospective elementary teachers’ understandings of basic concepts related to agriculture, including its definition. Therefore; participants’ agricultural awareness as a prerequisite for literacy was examined. Research participants were chosen among three programs, mathematics, science and social studies, at the elementary education department.
The basic objective of the farmer awareness programmes was to give exposure to the Indian farmers on various agricultural marketing reforms, modern marketing methods, direct marketing, group marketing, interface with the experts of commodities specialist and marketing personnel, ware housing, pledge financing and scientific storage of agricultural commodities in India and to upgrade their skilled on the subject